The Author

Geoff Codd

The DILIGENT DIRECTOR in a Digital Business World is the product of more than four decades of experience and applied research by Geoff Codd who, way back in 1957, started his career in computing while working with the earliest computers at Rolls-Royce Aero Engine Division in the UK (at a salary of £650 PA!).

Since that very early beginning he has met almost every conceivable challenge in business IT exploitation within a wide range of business cultures and management styles, in both the Private and the Public Sectors, latterly at board level. That broad range of experience has provided Geoff with a unique insight into the many inadequacies that arise in business IT exploitation, from a business as well as a technology perspective.

It was in the mid ‘80s that he first became convinced that the root of many of the major problems being encountered in the introduction of IT into business and government were largely cultural and behavioural, rather than technological. The main culprit appeared to be the long established culture disconnect between business people and their IT specialists.

In 1986 Geoff was appointed to the main board at ECGD, a state owned credit insurance business that needed radical turnaround prior to privatisation, and where the IT service was in complete disarray. Geoff set about putting his new found theories into practice and introduced many new initiatives that challenged the established culture and way of doing things.

His programme of radical changes truly transformed the IT contribution to the business, leading to dramatic improvements in business performance and hence a very successful privatisation of the ECGD short term credit insurance business.

“There are two organisations in the UK that stand out as good examples of some of the best practice and approaches to the use of IT and the development of an IT/Business partnership worthy of note. Those organisations are Boots in Nottingham and ECGD”

British Computer Society National Review

During the 90’s, following his highly successful experience at ECGD, Geoff moved into consultancy as an Adviser to the Boards of various household name organisations, including over four years as Adviser to the Board of Customs & Excise. He was thus able to prove individual elements of his approach to the alignment of IT and business.

Over the last few years Geoff has devoted much of his time adding to the massive amount of material that was the foundation for The DILIGENT DIRECTOR in a Digital Business World. His personal mission has been to actively promote the many lessons that have been learned within so many management cultures and styles over the years, and he has presented his conclusions to a variety of interested bodies.

Geoff Codd is a Fellow of the British Computer Society and a Fellow of the Institute of Directors where he also attained their Diploma in Company Direction. He is also a Chartered Engineer and a Chartered Information Technology Practitioner.

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